Over the last few months Futurate been working with Shetland Museums on a new web presence for their fantastic new museum at Hay's Dock. Like many museums/archives they're considering how best to use eCommerce to leverage their commercial activities and so this recent report from the East Midlands Museums, Libraries and Archives Council on the potential role of online trading in museum activity is timely.
The paper doesn't really tackle the technicalities and it is inevitably focused on the needs of museums in the East Midlands, however it offers sensible advice regarding strategy that's of value to any museum/archive. Among other points Selina Fellows argues that museums need to concentrate activity on high yield products and services and I found the report's summary of potential business opportunities (section 4) particularly interesting.
Wednesday, 9 January 2008
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment